AI search visibility for businesses
The search game
has changed
Customers now ask ChatGPT, Claude, Gemini, Perplexity and Google AI who to call. Each gives its own answer, and the answers keep moving. The aim is not to show up once. It is to be found, again and again, in all search.
ChatGPT
Claude
Gemini
Perplexity
Google AI OverviewsAI search is here to stay
Buyers still Google, and more of them now ask ChatGPT, Claude, Gemini and Perplexity. If AI does not name you, it names someone else.
Daily searches
Google Search
Monthly users
Google AI Overviews
Monthly users
Google AI Mode
Weekly users
ChatGPT
AI search, one year on
More places to get found. AI search is gaining real traction.
ChatGPT weekly users
Feb 2025
Feb 2026
Google AI Overviews monthly users
May 2025
May 2026
Sources: Google (5 trillion searches a year, 2025; AI Overviews at I/O May 2025 and May 2026; AI Mode, I/O May 2026), OpenAI (February 2025 and February 2026).
Not just showing up
It is about being found in all search
Showing up once is luck. Being found, consistently, is the work. A good Google ranking does not mean ChatGPT names you, and being named by Claude does not mean Gemini does.
AI answers are fluid. Ask the same question twice and the names change, so nobody can promise you a spot. What we can do is measure how often you appear, work on the things that decide it, and show you the movement.
That is the difference between hoping and knowing
ChatGPTClaudeGeminiPerplexityGoogle AI Overviews
AI search visibility, explained
What it is, and why it matters now
AI search visibility is simple to define: when someone asks an AI engine a question your business should answer, does your name come back? Three things to know.
01
Search has changed
People no longer type keywords and scan ten links. They ask ChatGPT, Claude, Gemini or Perplexity a question and get one answer. Google now puts its own AI answer above the results.
02
One answer, a few names
That answer names two or three businesses. If you are one of them, you get the call. If not, the customer never knew you existed. There is no page two.
03
It is not decided by ad spend
AI engines build the answer from what they can find and trust about you: your site, your Google listing, reviews, directories and who else mentions you. Clear and consistent beats big and loud.
What decides it
What influences AI search visibility
AI engines do not rank pages. They build an answer from what they can find and trust about you. Six things decide whether you are in it.
01
Answer pages
Does your site answer the questions customers ask, in plain words an AI can quote?
02
Site crawl
Can the AI engines read your site at all? Speed, structure, blocked pages and broken links
03
Citations
Who else mentions you? Directories, industry sites, local media and partners the engines trust
04
Consistency
Is your name, address, services and description identical across your site, Google listing and socials?
05
Reviews
How many, how recent, and what they say. Engines read reviews as evidence.
06
Structured data
The code behind the page that tells an engine what kind of business you are and what you do
Prompt visibility tracking
Track the prompts your customers actually ask
Our own software runs your prompts across every engine on a schedule, so you see a trend instead of a lucky screenshot.
01
Choose the prompts
We agree the questions that matter to your business: who to call, who to trust, who is best for what
02
Run them on every engine
The same prompts run again and again across ChatGPT, Claude, Gemini, Perplexity and Google AI, because one answer proves nothing
03
Report the movement
You see how often you are named, who is named instead, and what changed since your starting point. We do not guarantee a result. We show you the real one
How we help
Audit, track and manage, done for you
Three ways to work with us, depending on how much you want to hand over. Every one starts with the same check on the questions your customers ask.
Audit
Know where you stand
A one-off check across ChatGPT, Claude, Gemini, Perplexity and Google AI on the questions your customers actually ask. You get the answers, screenshots included, who gets named instead of you, and a plain-English list of what to fix.
For businesses that want the facts first, or have a team who can action a list
Track and manage
Watch it move, every month
The same questions run weekly across every engine, with a monthly report against your starting point. We keep the fix list current as the answers shift, and you or your agency work through it.
For businesses with in-house marketing or an SEO agency already in place
Done for you
We check, we fix, we track
We run the audit, make the fixes ourselves (answer pages, listings, consistency, reviews, structured data) and track the movement every month. You get on with the work; we handle the whole thing.
For businesses who do not want another to-do list
Search has changed
Start with a call
Pick the place to begin. Each one starts with a conversation, and we point you at what is worth doing.
Book an audit
We ask the engines the questions your customers ask and show you who gets named
Find out moreAssess your AI readiness
A short review of how ready your business is for AI-led search and AI in the business
Assess your readinessSite health and setup
Can the engines read your site? We check the crawl, structure and schema, then fix it
Check my sitePrompt tracking support
We pick the prompts that matter, track them weekly and report against your starting point
Get tracking supportWho it is for
Businesses and their key stakeholders
Clinics, trades, professional firms and B2B services, and the owners, directors and marketing leads who answer for how the business is found. Start with an audit, keep it tracked, or hand the whole thing over. Whichever you pick, we measure the questions your customers ask, not vanity keywords.
Done for you
Need a hand?
Most businesses do not want to do this themselves. We run the audit, make the fixes and track the movement every month, so you can get on with the work. Already have an SEO agency? Keep them. Take the audit or track and manage, and we work alongside them.
I have been helping businesses navigate digital change for 25 years. Now it is AI. Be seen in search. Sarah Balmer
AI search, explained
Questions, answered
Get in touch
Find out where you stand
Tell us your business and the question your customers ask. We will run the check and show you the answer.
Agencies and resellers
Want to partner with us?
Your clients are asking where they show up in ChatGPT, Claude and Google AI. You can run the audit and tracking under your own brand with white label reports.
Resell it as it is, or hand us the client work and we deliver it done for you, with you as the face.
